Cinematic ad films, directed and delivered.
We make ad films with generative video. The kind of spot that makes a challenger brand read as the category leader. Every frame is directed, graded and sound-designed to hold attention past the skip.
The Paris agency for digital marketing and automation in the AI era.
We are based in Paris and produce for brands in Paris, London and New York. Direction, review and approval happen with your team. The pipeline runs from here and ships everywhere your calendar reaches.
- Paris
- London
- New York
Studio-produced films,
on a studio spec.
Everything below gets decided before a single frame is generated. That is the part that makes it a film rather than a clip.
- Formats
- 9:16, 1:1 and 16:9. Hero films, cut-downs and loops, produced together from one direction.
- Deliverables
- Concept, storyboard, film, captions and thumbnails. Source files on request.
- Turnaround
- First cut in days, not weeks. Revisions run back through the same pipeline, so they don't restart the schedule.
- Direction
- Light, lens language, pacing and grade decided by people, before anything is generated.
- Consistency
- Faces, products and interiors hold across every shot in the film.
- Built with
- Sora, Veo, Kling, Runway and Higgsfield, inside a production layer we built and maintain.
Bring the reference film you want to match. Grade, lens language and pacing are specifications, so we can quote against them instead of guessing.
Book a demoBrands that need the look without the shoot day.
Boutique brands come to us to close the gap with the category leaders, whose only real advantage was a production budget. Founders come for the testing: a variant costs a regeneration rather than a reshoot, so trying six openings stops being a budget conversation.
Hospitality, fashion, beauty, interiors and property arrive first. Those categories sell atmosphere, and atmosphere is the single most expensive thing to buy on a shoot day.
Not sure your category suits it? Tell us what you sell and we'll say plainly whether film is the right spend.
Ask us
Corporate video without a shoot day
A corporate video used to mean a crew, a day of disruption and a film that dated the moment the office, the team or the product changed. We direct it from what you already own: photography, plans, brand references and the film you want to match.
Offices, showrooms, factories and hotel floors run through the same pipeline as the ad films, so the corporate cut, the recruitment cut and the investor cut share one grade and one pace. First cut in 3 to 7 days, and a change is a few hours of regeneration rather than a return visit.
Ad spots, directed and delivered in days
An ad spot is decided before it is generated. Concept, storyboard, light, lens language, pacing and grade are written down and approved, then the pipeline produces the hero cut and every placement ratio together, 9:16, 1:1 and 16:9, rather than in passes.
Where a shoot day gives you one version, this gives you 10 to 30 variants from one approved direction, so testing six openings stops being a budget conversation. Lead time drops from 4 to 8 weeks to 3 to 7 days, at 3 to 10 times less than a production budget.
Luxury advertising with the finish the category demands
Luxury sells atmosphere, and atmosphere is the most expensive thing to buy on a shoot day. Hospitality, fashion, beauty, yachting, aviation and interiors come to us for the finish the category expects: faces, products and rooms that hold across every shot, graded and sound-designed like a film.
Bring the campaign you want to stand next to. Grade, lens language and pacing are specifications, so we match them, and we say plainly when a hero shot still needs a real camera.
The ones
everyone asks.
Will audiences know it is AI?
Most people have only ever seen badly managed output, which does read as strange. A film that has been directed, graded and sound-designed reads as a film. What separates the two is the discard rate: how many generated frames get thrown away before one is accepted.
Can it match our existing brand films?
Yes, and that is the right test. Bring the reference. Grade, lens language and pacing are specifications, not accidents, so we can write them down and match them.
What still needs a real camera?
Your actual people, and hero shots where a customer will compare the frame to the object in their hand. Most brands run a hybrid: real camera for the few shots that demand it, pipeline for everything else.
Do we have to disclose that a film was made with AI?
Probably, and the picture is still moving. EU transparency rules for synthetic media are coming into effect, and Meta, TikTok and YouTube each run their own AI-content labelling on top of that. We mark deliverables against what the platforms currently ask for, and we tell you which shots are generated. Your legal team should sign off the final disclosure wording for your market.
Who owns the finished film?
You do. All delivered assets are yours to use across your channels, per the terms agreed at the start of the project.
How long does a first cut actually take?
Days rather than weeks, once the concept and storyboard are approved. Approval is usually the longest step, so the faster you turn the storyboard around, the faster the film lands.