Maison JOARD: a season of social content for a Paris perfume house.
Maison JOARD makes three eaux de parfum in Paris and sells them from Paris to New York. We produce their social content month after month: product stills, carousels, stories and short films.
- Industry
- Fragrance and beauty
- Channels
- Social media
- Deliverables
- Posts, carousels, stories, films
- Period
- July to October 2026
Three bottles, a new scene every month.
Maison JOARD is a Paris perfume house with three eaux de parfum: Rencontre à Paris, Joie des vignes and Baiser solaire. The brand sells in Paris, online and in Brooklyn, supports Ruban Rose, exhibits at Scentxplore in New York and is preparing a men's collection. It needed a steady flow of social content around the three bottles, with new scenes every month and the brand's palette throughout.
Every post built around the real bottle.
Each month we deliver a batch sized for the feed. The scenes are generated around the real bottle and packaging, which are never altered: a lavender field in Provence, a vineyard at harvest, a café table in New York, paper-craft storefronts for each stockist. Customer and interview footage is cut into the films.
Product stills
The bottles in a new setting each month, plus note compositions and gifting sets.
Carousels
Multi-image posts, from a flower garden to the three stockists as paper-craft storefronts.
Stories
9:16 announcements for the New York trade show and the retailers.
Short films
Animated stills, reels, a customer video compilation and a behind-the-scenes interview.
Month by month.
Four batches so far, each following the brand's calendar: the fragrances and their notes, then summer, gifting, New York and the men's collection.
July: the three fragrances
Baiser solaire in a lavender field, Joie des vignes in the vineyard, the notes of each fragrance laid out, the clean formula and the Ruban Rose post.
August: summer
Peaches, sand and the Seine, a flat lay in the sun, a flower-garden carousel, an animated honey-and-peach still and the August reel.
September: gifting and New York
Gift sets for the season, colour posters for each fragrance, the pink bag across New York, and a behind-the-scenes interview on the men's collection.
October: stockists and Scentxplore
Paper-craft storefronts for Benlux, French Wink and Northside Pharmacy, the Scentxplore booth announcements, a customer video compilation and the men's collection teaser.
Every post, every film.
A selection from the four batches. Select a post to see it full size; films play with sound in the viewer.
Ready to post, month after month.
Each batch comes back as posts, carousels, stories and films sized for the feed, in the brand's palette, with the bottles exact. The calendar sets the themes; the production keeps up with it.
- 4
- monthly batches
- 3
- fragrances, never altered
- 7
- short films
- 2
- cities, Paris and New York
Your next month of content.
See the monthly plans, or book a demo and bring your products.